Engage
American Originals FY27
For 250 years, America's greatest export hasn't been a product; it's been the culture created by its people.
Experience the places and meet the people who originated the styles, sounds, and tastes the world loves through American Originals.
Cinematic storytelling, captivating social content and engaging, thematic website content amplify America The Beautiful messaging.
Please contact your partner engagement representative for more information.
Program Benefits
- Authentic Storytelling, Two Ways: Social and Website Extension formats bring the same standard of storytelling excellence to every destination story.
- Built-In Audience Access: Destination content reaches high- intent international travelers already engaging with VisitTheUSA.com, amplified by Brand USA’s America the Beautiful campaign, driving millions in paid media to the platform
- A Proven Content Ecosystem: Hero video, social cuts, article pages, thematic placement, and map integration work seamlessly across paid, owned, and earned channels — amplifying each American Original story within a united, high-impact campaign.
- AI-Powered Trip Planning Integration: Destination stories are woven into the traveler journey from inspiration to booking through MindTrip AI prompts that convert content engagement into active trip planning
- Proven Early Performance: Initial campaign results delivered 75M views across all channels, a 3:08 average view time (51% video completion), and an AI engagement rate exceeding benchmarks by 176%+.