Our impact

ROI & Annual Reports

Explore Brand USA’s annual reports and independent analyses measuring our performance, economic impact and return on investment, and see how international travel supports destinations and communities across all 50 states, five territories, and the District of Columbia.

A person stands on a stone platform overlooking Monument Valley, Arizona with large buttes rising from the red desert under a clear blue sky.

Annual Reports

Dozens of colorful hot air balloons at sunrise float in the sky for the Hot Air Balloon Festival in Albuquerque, New Mexico, with many more balloons gathered on the ground below.

FY24 Annual Report

A large field of wheat with golden stalks under a partly cloudy sky in Kansas, stretching to the horizon.

FY23 Annual Report

San Francisco city skyline with high-rise buildings under a clear blue sky, viewed from a distance above residential neighborhoods and trees.

FY22 Annual Report

Reports Archive

Brand USA’s FY26 Business Plan

This FY26 Business Plan covers Brand USA’s targets, activities, and resources for the fiscal year from October 1, 2025 to September…

Brand USA’s FY25 Economic Impact Study

Study by Oxford Economics | Download FY25 ROI Report Brand USA FY2025 ROI Report Summary In FY2025, Brand USA’s marketing generated…

Brand USA’s FY25 Business Plan

Download FY25 Business Plan FY25 Business Plan Summary — Brand USA This summary outlines Brand USA’s Fiscal Year 2025 (FY25)…

Brand USA’s FY24 Economic Impact Study

Study by Oxford Economics | Download FY24 ROI Report Brand USA FY2024 ROI Report Summary This summary outlines the return…

Brand USA’s FY24 Business Plan

Brand USA — FY2024 Business Plan Overview About Brand USA Brand USA is a public-private partnership established by the Travel…

Brand USA’s FY23 Economic Impact Study

Study by Oxford Economics | Download FY23 ROI Report Brand USA FY2023 ROI Report Summary This summary provides an overview…

Brand USA’s FY23 Business Plan

The FY2023 plan initiates a three-year strategic approach aligning with the National Travel and Tourism Strategy, which aims to welcome…

Brand USA’s FY22 Economic Impact Study

Study by Oxford Economics | Download FY22 ROI Report Brand USA FY22 ROI Report Summary This summary outlines the return on…

Brand USA’s FY22 Business Plan

This summary outlines the Brand USA FY2022 Business Plan, which focuses on leading the recovery of the U.S. travel and…

State Fact Sheets

Explore economic impact data across all 50 states and U.S. territories.

View Fact Sheets